Find answers to commonly asked questions
About the Life Science Newswire
What makes us different from other news distribution services?
Unlike many newswires, we email news directly into the inboxes of relevant industry publications and their editorial teams, achieving delivery rates close to 100%. In addition, we are targeting media based on their specific sector interest matched to the content of your press release, increasing the chances that they will find the news relevant and therefore publishing it on their various channels.
Our database is focused purely on the life science/healthcare media plus relevant science/health reporters at key national and local news outlets. It is very comprehensive, having been built and managed stringently over the years, being constantly updated, ensuring we have the most up to date contact information. Finally, our longevity in the industry has helped us forge strong, collaborative relationships with our media partners enabling us to demonstrate a strong track-record with PR placement opportunities across the globe, ensuring our client’s releases reach the right publications, helping to maximise awareness.
Why do we only cover life science and healthcare?
This is a sector we know and love – our team includes founders of the life science marketing agency, BioStrata. We boast decades of experience exclusively within life science and healthcare, combining lab bench experience beyond PhD level and commercial expertise in marketing communications. We are experts in our field with our team possessing solid in-depth scientific knowledge and understanding of the marketplace. It is this unique skill set that allows us to strategically support our clients to help them achieve their marketing communication and public relations goals.
Why use a news distribution service?
Building, managing and nurturing a media database of contacts requires a large investment of money, time, energy and resources. Developing a targeted list of contacts for specific niche areas and vertical markets in the sector adds another level of complexity requiring specialist knowledge and extensive networks. As a dedicated life science news wire service, this is all we do. So you don’t have to.
We also understand that time is of the essence when needing to push your news out to the world’s media. Using our service provides you with the flexibility of arranging the distribution of your press release to perfectly targeted and tailored media outlets quickly, allowing you to concentrate on your day-to-day business/marketing activities.
Sending your press release
Will you send to every publication on your list?
No, your press release will be cross-matched with our database and sent to only those news outlets that cover your specific news topic. This will include the broader laboratory press through to the more focused publications, such as GEN, Science, and Nature, if relevant. However, it is worth bearing in mind that journals such as Science and Nature are less likely to feature commercial news on their site, but press releases received could lead to interesting opportunities, nonetheless.
Can I see the list of publications my release will be sent to?
How will my release be sent to the right sectors?
When you book your press release distribution with us, we’ll ask you to select the relevant sectors for your news from our list. This enables you to tell us everything about your press release, i.e., its news type, the geographical reach, and the sectors relevant to your release. This information feeds into our system to correctly pick out the right publications for your press release.
Do you recommend sending a release on a certain day?
Years of experience and discussions with our media partners have taught us that typically Tuesday – Thursday are the best days to distribute press releases. However, if your release is date-dependent, we will send it out as per your requirements.
How long does it take to send my release?
Each press release is different and will be assessed on a case by case basis. However, our service dictates that on average from receipt of your press release and sector selections, we can upload, segment, test and send your release within 48 hours.
Can I add images to my release?
Yes, we highly recommend supplying hi-resolution images your press release to enhance readability. One image is included in our Basic and Standard Package. If you purchase the Pro package two images are included in addition to video that can be embedding on our newsroom posting.
Accepted Image formats – hi-res jpeg or png files with a minimum 72dpi
Can I add a video to my release?
In order to have a video embedded onto your press release you will need to purchase our Pro Package
Accepted video formats – URL to be supplied.
Will you proof read my release?
If you purchase our Standard or Pro package we offer a proofreading service on the written content.
Will you carry out quality control checks on my release?
If you purchase our Standard or Pro package we offer quality control checks as part of our quality control process. Our quality control include checks for any obvious typos, translation issues, broken hyperlinks, or missing contact information.
How will I know when my release was sent?
You will be added to the media distribution list, and once your press release is deployed, you will receive a copy via your email. Additionally, our team will send you a delivery notification once the send is complete.
Will I receive a report on the success of my press release send?
Yes, approximately two weeks after your original send date, you will receive a report based on online coverage of your release. Each report will contain a detailed list of all URLs where your press release has been published. We will also monitor any social media or eNewsletter inclusions your news receives as well as the geographic location of your readers.
Can you guarantee coverage?
Unfortunately, no newswire service can guarantee coverage. Whether press releases get published or not is at the discretion of the media, who will ultimately make a decision that is based on factors beyond our control, including:
- How interesting the news is compared with other news that they receive at the same time (which of course, varies considerably on a day-by-day basis)
- How directly relevant the news is to their target audience
- How readily available further information is for building out their story. In addition to being able to find relevant information online, this may also depend on the availability of spokespeople etc.
- Publishing schedules, which sadly mean that sometimes it’s just about hitting the right inbox at just the right time in the week/month/quarter.
What if I need help with writing my press release?
We understand that not everyone has a press release written and waiting to be sent. Our Pro package includes a press release writing service to draft and build out your press release. Please allow ten working days for this service.
Do you provide additional editorial follow up opportunities?
Our Pro package includes any earned editorial offers that you may receive following the distribution of your press release. If such opportunities arise, we will offer to work with you to secure the placement. This of course does all depend on the content, topic of your press release and publications own editorial calendar.
Invoicing, payment and offers
How much does your service cost?
We have three different packages available to suit your budget and needs. See below for more information on our packages.
What is included in your Basic package?
You will gain access to a specialist life science media database through an introductory, low-investment service providing bespoke media list creation, targeted press release distribution and full coverage reporting.
What is included in your Standard package?
In addition to the Basic model, the Standard service gives you access to tried and tested press release templates, proofing and QC support, and personal guidance to press release writing geared to maximise your coverage
What is included in your Pro package?
Further to the Standard model, Pro customers gain access to our team of seasoned life science PR professionals to write high-impact press releases and liaise with media for post-distribution editorial opportunities.
Do you offer bulk discounts?
We do offer 10% discount for a bulk purchase of six press releases to be used within one year of purchase.
Do you have any special offers?
Yes, when you send your 1st press release with us, you will receive a welcome discount offer of 50% off any of our packages.
Do you accept online payments?
We don’t currently offer this facility, however it is something we are currently looking to implement in the next few months.
Do you accept Euros or US dollars for payment?
Yes, your chosen currency will be converted on the day of invoice.
When will I be invoiced?
Following the distribution of your first press release our team will invoice you for the package you have purchased.
What are your payment terms?
Our payment terms are net 14 days. You will be invoiced following the distribution of your press release.
Do I need to sign up to a contract?
No, our service is transparent and built to be flexible around you, meaning we do not have any hidden charges, no set-up fees, you simply pay as you go.